Keeping it Fresh: Natural Ingredients, Classic Southern Recipes and Homemade Baking Make Up The Sweetery’s Recipe for Success
ANDERSON, SC– For 30 years, The Sweetery, a South Carolina dessert retailer (www.thesweetery.com), has been delighting the taste buds of customers near and far with homemade baked goods made fresh each day and served locally or shipped nationwide. Mother and son Jane and Ryan Jarahian offer the perfect blend of traditional recipes from grandma’s kitchen, along with exciting new creations to satisfy today’s tastes. All are made by hand with no preservatives, using the freshest natural ingredients available.
“We specialize in classic Southern recipes, many of which are more than a century old,” said Jane Jarahian. “Some were passed down through my family and some were obtained from friends. Just today, we had a customer bring in a selection of her favorite recipes for us to consider.”
Jane Jarahian opened The Sweetery three decades ago in her hometown of Anderson,S.C. Having baked all her life as a hobby, she knew that mass-produced baked goods could never equal the flavor of confections mixed by hand and made with fresh ingredients. She began in the early 80s by supplying homemade desserts to local restaurants and stores. The sweet treats were so popular, Jane soon opened her own shop, The Sweetery, and began selling directly to the public. The Sweetery also offers daily lunch options, made fresh to order, along with take-home entrees and casseroles.
“Among our most popular desserts are Strawberry Cake, Brownies & Cream, our famous ‘Uggly Cake’ and our newly-created Sangria Pound Cake, a delicious swirl of strawberry, orange and grape cake finished with a red wine glaze,” she said.
Eight years ago, son Ryan became the family’s newest “Cake Whisperer”, following an apprenticeship with Master Baker Wallace Grantland. Ryan brought his own dessert ideas to The Sweetery, and also began developing new lunch entrees and take-home casseroles for The Sweetery’s deli.
“I have a good idea of what appeals to young adults and I love adding fanciful twists to traditional recipes.” said Ryan. “My favorite creation has been the Roxi’s Citrus Sensation Cake, named after my daughter. It’s a layer of key lime cake, a layer of orange cake and a layer of pink lemonade cake stacked together and surrounded with our Citrus Cream Cheese Frosting. We’ve also developed The Sweetery’s Cake Croutons which are sweet versions of traditional croutons and are perfect as snacks and ice cream and hot chocolate toppers.”
The Sweetery will bring its popular new Wine Sticks to the 2012 Summer Fancy Food Show in Washington,DC. “We will premier our newest Wine Sticks flavor, GOLDBAR, a blend of popular spices, at the show. The original three flavors of this crunchy, cracker alternative are Chocolate, Apple and Cinnamon Espresso. “The Chocolate Sticks are an ideal match for red wines, Apple Sticks are great with whites and Cinnamon Espresso Sticks go with any wine, as well as coffee and tea. Our customers also love to match them with their favorite cheese or sweet dips and spreads like The Sweetery’s homemade pimento cheese,” Ryan said.
Obviously, everyone isn’t fortunate enough to live in or pass through the friendly town of Anderson, S.C., so The Sweetery ships many of its creations to all 50 states. Each item is carefully hand-packaged to preserve its fresh taste before being boxed and sent via UPS. Always the proper Southern lady, Jane likes to tell her customers “If you want to pretend you made the dessert yourself, then that will just be our little secret.”
And, to ensure continuity at this family business, Ryan is already bringing the sweetest thing in his life, young daughter Roxi, to work where she can make sure Daddy stays busy and taste all of her grandmother’s desserts. “I think she’s going to be a great help in the kitchen, once she’s old enough to see over the counter,” says her proud father.
The Sweetery is a member of the National Retail Bakery Association, the National Association of Specialty Foods, the South Carolina Specialty Food Association and several local business organizations. For more information call 800-752-1188 or visit www.thesweetery.com. Visitors can also see what’s going on in the kitchen by clicking on The Sweetery’s Facebook page or following The Sweetery on Twitter.